Real Ingredients for Real Growth
INGREDIENTS
KERATIN
once applied to slightly damp hair, the water helps the keratin bind more effectively to the hair cuticle. Heat (like blow drying or flat ironing) can also help it lock in more tightly.
Here’s how it works:
• Rebuilds weak spots: Hair is made of keratin naturally. When you add hydrolyzed keratin (the cosmetic form), those smaller protein fragments can bind to damaged areas of the hair shaft, filling in chips, cracks, and rough patches.
• Strengthens & thickens: It forms a thin film over the hair cuticle, making strands feel stronger, smoother, and sometimes even a little fuller.
• Reduces breakage: By patching weak spots and smoothing the cuticle, keratin helps minimize snapping, shedding, and split ends.
• Boosts shine & smoothness: That film also reflects light better → more shine + frizz control.
• Heat & chemical protection: It acts almost like a shield, protecting hair against flat irons, blow dryers, and color treatments.
BROCCOLI SEED OIL
Shields hair from moderate styling heat (blow dryers, curling irons, etc.) by reducing water loss and surface damage.
Silicone-like slip (without silicones): The fatty acid profile of broccoli seed oil is high in erucic acid, which gives it a smooth, almost “silicone-feel.” This coats the hair shaft, reducing friction and heat damage.
CAFFIENE EXTRACT
stimulates circulation and can counteract miniaturization by helping follicles stay active.
PUMPKIN SEED OIL / DHT BLOCKER
contains phytosterols that can inhibit 5-alpha-reductase, the enzyme that converts testosterone into DHT (the hormone strongly linked to hair thinning and shedding). This makes it one of the most well-researched natural oils for supporting hair growth
The role of DHT in the body
• During puberty: DHT is essential for development — it deepens the voice and grows facial/body hair
• In adulthood: It helps regulate things like sebum (oil) production in skin
• Why it becomes a “problem”: In some tissues (like hair follicles on the scalp), too much DHT shrinks the follicles and shortens their growth phase → thinning hair. That’s why DHT gets a “bad reputation,” even though it serves normal purposes elsewhere in the body.
Big picture
So your body doesn’t make DHT “to cause hair loss” — it makes it because it’s a stronger version of testosterone that was necessary for development. It just has some side effects in adulthood (like scalp thinning) depending on genetics and sensitivity.
We all make a little DHT, but in women it often shows up as thinning hair at the crown, oily scalp, or postpartum shedding. That’s why our formula includes natural DHT-blockers — to gently protect your follicles without messing with your hormones.
RESEARCH
PREGNANCY & POSTPARTUM
What happens during pregnancy
• Estrogen and progesterone levels are very high.
• High estrogen keeps hair in the growth (anagen) phase much longer, which is why many women feel like their hair is thicker and fuller while pregnant.
• DHT is still present, but the protective effect of estrogen “masks” it, so it doesn’t cause thinning.
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What happens postpartum
• After birth, estrogen levels crash quickly (back to pre-pregnancy levels).
• Without estrogen’s protective effect, the normal influence of DHT on follicles becomes more noticeable.
• This sudden hormone shift pushes a lot of hairs into the shedding (telogen) phase all at once → leading to the classic 3–6 month postpartum shed.
That’s why using DHT-blocking and follicle-supporting ingredients (pumpkin seed oil, caffeine, rosemary, etc.) can be so helpful postpartum. They don’t stop the natural shed entirely, but they help protect and wake up new growth so the regrowth phase comes in healthier and stronger.